2014: A Digital District Year In Review
As I sit here ruminating about the past year I can’t help but feel incredibly proud of Digital District, the members, and the organization we’ve become. This time last year, Digital District was still a secret project being cobbled together over rail drinks and 50 cent tacos. Few knew of our plans to create an organization independent of Social Media Club and on January 1st, 2014, we proudly reveled a year’s worth of...
Digital District Demanded Success and Liked It
Digital District demands success! (No really, we do.) So it’s always cool when we can connect with companies and organizations who are doing great things in the industry. For the past twelve years, Vocus has been putting on the Demand Success conference, but until two years ago, non-customers weren’t invited. Lucky for us, last year, Vocus opened the doors of Demand Success to everyone (and we’re so glad they did)....
Building Your Brand: How to Create an Online Presence
This semester Elliot and I are giving a three part guest lecture series at George Washington University’s School of Media and Public Affairs. The series is called: Establishing Your Personal Brand: How a Strategic Online Presence Can Land You a Job Before Graduation. This blog is an overview of the second lecture entitled, Building Your Brand: How to Create and Build a Strong Online Presence. What is a personal brand? Personal...
Vocus Demand Success 2013 Recap
As a digital marketing professional, if you don’t learn at least 15 new things a day, you’re probably doing it wrong. Being in the know is not a passive activity, it take real work and an understanding of the industry. While keeping up on your own is great, sometimes it’s fun to peel away from the your blog list and actually connect with the people behind the handles (IRL)! When Vocus offered me a ticket to their Demand Success 2013...
That Time When Facebook’s New 20 Percent Text-to-Image Ratio Crushed My Soul
When Facebook announced yet another change to their policies, I read it and then instantly forgot about it. I’ve never seen the point in complaining about the continuous changes implemented by Facebook. No matter how many changes they make, they still remain king of the social media empire. However, this time I feel the need to stay something. I work for a small non-profit and have an advertising budget of approximately zero. Each...
